Jurnal Multidisiplin
Vol. 1 No. 1 (2024): September

The Influence Of Beauty Vlogger And Lifestyle On Wardah Cosmetic Purchasing Decisions On Tokopedia E-Commerce (Survey on Female Students in Tasikmalaya City)

Andriyani, Dewi (Unknown)
Lestari, Suci Putri (Unknown)
Arif (Unknown)

Article Info

Publish Date
26 Sep 2024

Abstract

This research aims to determine the influence of Beauty Vlogger and Lifestyle on Wardah Cosmetics Purchasing Decisions on Tokopedia E-Commerce. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Beauty Vlogger and Lifestyle simultaneously have a positive and significant effect on purchasing decisions. Beauty Vlogger partially has a significant influence on purchasing decisions. Lifestyle partially has a significant effect on purchasing decisions.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Multidisiplin
Website

Abbrev

JM

Publisher

Utami Publisher

Subject

Humanities Dentistry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Social Sciences: Sociology, psychology, political science, and anthropology. Humanities: Literature, history, philosophy, and cultural studies. Natural Sciences: Biology, chemistry, physics, and environmental science. Engineering and Technology: Information technology, civil engineering, mechanical ...