Proceeding Of International Conference On Education, Society And Humanity
Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity

THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON REPURCHASE INTENTION THROUGH CUSTOMER VALUE AS AN INTERVENING VARIABLE IN CONSUMERS OF HILON PRODUCTS IN MEDAN CITY

Sembiring, Aprianta Raskami (Unknown)
Ginting, Paham (Unknown)
Rini, Endang Sulistya (Unknown)

Article Info

Publish Date
07 May 2024

Abstract

This research aims to determine the influence of brand image and service quality on repurchase intention through customer value. The number of samples is 100 respondents with the sampling technique using a purposive sampling technique. This type of research is explanatory research. The research results show that brand image has a positive and significant effect on repurchase intention. Service quality has a positive and significant effect on repurchase intention. Apart from that, brand image has a positive and significant effect on customer value and service quality has a positive and significant effect on customer value.

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Journal Info
Proceeding Of International Conference On Education, Society And Humanity
Website

Abbrev

icesh

Publisher

Universitas Nurul Jadid

Subject

Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

Proceedings of the International Conference on Education, Society and Humanity published by the Postgraduate program of Nurul Jadid University, Probolinggo, Indonesia. The proceeding published articles of interest to education practitioners, teachers, education policy makers, and researchers. This ...