Jurnal Sosioteknologi
Vol. 23 No. 3 (2024): NOVEMBER 2024

Budaya di Media Siber: Studi Etnografi Virtual Penggunaan Bahasa Gaul Oleh Generasi Z Pada Aplikasi TikTok

Nurhayati, Iis Kurnia (Unknown)
Putri, Aliyya Rahma (Unknown)



Article Info

Publish Date
21 Nov 2024

Abstract

Generation Z frequently uses slang as a communication medium for daily conversations due to the proliferation of social media. People typically blend various language variations for communication, whether in real-world interactions or in the virtual realm. One such interaction in the virtual world using slang occurs on the TikTok application, both in content creation and in the comment section. This interaction has transformed slang into a cyberculture, facilitating the exchange of identities in cyberspace. This research utilizes a virtual ethnography approach, incorporating four levels of cyber media analysis, to investigate the usage of slang by Generation Z on the TikTok application at various levels. Through observation and interviews with TikTok content creators and Generation Z users, researchers found several types of slang that have become cultural artifacts on the TikTok application, including slang derived from foreign languages, acronyms, abbreviations, and reversed words, as well as slang borrowed from foreign languages. The interactions occurring on the TikTok application also have real-world effects on the informants, such as experiences, relationships, and changes in daily communication habits due to the presence of slang.

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Journal Info

Abbrev

sostek

Publisher

Subject

Engineering Social Sciences

Description

Jurnal Sosioteknologi is a journal that focuses on articles that discuss results of an intersection of research fields of science, technology, arts, and humanities as well as the implications of science, technology, and arts on society. It is published three times a year in April, August, and ...