Andalasian International Journal of Social and Entrepreneurial Development
Vol. 3 No. 01 (2023): Andalasian International Journal of Social and Entrepreneurial Development

Analysis of the Readiness Level of Research Result of Gambier Sector Products Innovation in Andalas University

Fithri, Prima (Unknown)
Triawan, Fandy (Unknown)
Andiny, Rahima (Unknown)



Article Info

Publish Date
27 May 2024

Abstract

One of the universities that is intensified to conduct research in producing innovative products is Andalas University (UNAND). Andalas University has 83 innovative products, including Gambier products from processing in the Teaching Industry Gambier UNAND. These processed Gambier products have not all been successfully commercialized. The obstacle usually experienced is that inventors need help knowing how to commercialize the product and whether the product has innovated. This study aims to determine the level of innovation readiness of three products in the Gambier sector that have never been studied before. Data collection was carried out through interviews with each product inventor and filling out questionnaires on the Katsinov Meter measuring instrument. Analysis of the measurement results was carried out using a fishbone diagram. Based on measurements, Fitopure (+)- Catechin and Unca Tea products are at Katsinov level 4 and level 2, respectively. Meanwhile, the scrub of Gambier products did not pass any Katsinov level. Some of the causes are that there is no business model concept, the Company has yet to conduct market research, it has not finished identifying market expansion needs, and it has not finished assessing technological and financial risks. Suggestions that can be given are that the Company needs to form a business model concept, conduct market research, expand the market, and assess technological and financial risks

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Journal Info

Abbrev

aijsed

Publisher

Subject

Decision Sciences, Operations Research & Management Social Sciences Other

Description

The Andalasian International Journal of Social and Entrepreneurial Development is an international multidisciplinary scientific journal published by Intitution of Research and Community Andalas University,Indonesia. This Journal is focusing on the issues related to community service activities. The ...