Innovative: Journal Of Social Science Research
Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)

Pengaruh Ulasan & Rating Online terhadap Impulsive Buying dengan Intervening Trust

Lutfiana, Retno Arum Angen (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This study aims to evaluate the influence of online customer review and online customer rating on impulsive buying decisions through trust among Shopee users purchasing the moisturizer product "Skintific". The study population includes active Management students from Universitas PGRI Semarang, batch 2020-2023, with a total sample size of 346 respondents. The results indicate that online customer reviews have a significant impact and significance on trust in the Shopee marketplace among Management students at Universitas PGRI Semarang, batch 2020-2023. Additionally, online customer ratings also significantly influence trust. However, trust does not significantly influence impulsive buying decisions among this group. Nevertheless, online customer ratings are proven to significantly influence impulsive buying decisions.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...