Jurnal Maisyatuna
Vol. 4 No. 4 (2023): Oktober : Jurnal Maisyatuna

The Impact Of COVID-19, Media Relations, And Entrepreneurship Education On Financial Performance Of Online Service Companies

Irawan, Rizka (Unknown)
Ismiyati, Defifi (Unknown)

Article Info

Publish Date
31 Oct 2023

Abstract

This research aims to investigate the influence of the COVID-19 pandemic, media relations strategies, corporate branding, communication styles, and entrepreneurship education on the financial performance of online service companies amidst turbulent market conditions. The study adopts a mixed-methods approach, utilizing in-depth interviews and content analysis. Sampling will target a diverse range of online service companies, focusing on those operating in sectors heavily impacted by the pandemic. Data analysis will involve thematic coding to identify key factors shaping financial performance. Findings will shed light on the interplay between external factors, communication strategies, and entrepreneurship education in navigating challenging market landscapes, providing insights for both academia and industry.

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Journal Info
Jurnal Maisyatuna
Website

Abbrev

mt

Publisher

Sekolah Tinggi Agama Islam Denpasar Bali

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

bidang Ilmu Ekonomi, Manajemen, Akuntansi dan Bisnis. Topik dalam Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, ...