JURNAL BERKALA ILMIAH EFISIENSI
Vol 16, No 3 (2016): Jilid 1

THE EFFECT OF STORE ATMOSPHERE AND PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOR IN SPORTS STATION MEGA MALL MANADO

Muhammad, Syahbuddin (Unknown)

Article Info

Publish Date
24 Aug 2016

Abstract

The behavioral of consumer depends on a number of factors. In order to keep the consumer there are two ways to approach consumer buying behavior by store atmosphere and consumer buying behavior. This research aims to find the effect of store atmosphere and product packaging on consumer buying behavior in Sports Station Mega Mall Manado. The type of this research is quantitative causal research and the data were gathered from 50 respondents of Sports Station Mega Mall Manado. There are significant effects of store atmosphere and product packaging on consumer buying behavior simultaneously and partially. It is recommended the management of Sports Station Mega Mall Manado should pay intention to indicators of store atmosphere and product packaging to keep their consumers buying behavior.

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Journal Info
JURNAL BERKALA ILMIAH EFISIENSI
Website

Abbrev

jbie

Publisher

Universitas Sam Ratulangi

Subject

Economics, Econometrics & Finance

Description

Jurnal Berkala Ilmiah Efisiensi diterbitkan oleh Jurusan Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi Manado, sebagai media informasi, penelitian dan karya ilmiah dalam bidang Ilmu Ekonomi, Ekonomi Perencanaan, Ekonomi Pembangunan, Ekonomi Moneter, Ekonomi Publik, ...