Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh Kualitas Produk, Persepsi Harga dan Brand Ambassador Terhadap Keputusan Pembelian: Studi pada Konsumen Produk Sepatu Ventela Semarang

Jessica Widyaningrum (Unknown)
Euis Soliha (Unknown)

Article Info

Publish Date
02 Dec 2024

Abstract

This study is used to identify components that can influence purchasing decisions through product quality, price perception and brand ambassadors. This study uses a quantitative approach with examiners sending questionnaires via Google Form to one hundred respondents. Multiple linear regression tests based on SPSS 25 statistics are used in the purposive sampling method. This study tracks consumers who have purchased Ventela products in the city of Semarang. The results show that price perception has no influence on purchasing decisions. Product quality and brand ambassadors influence purchasing decisions. Ventela shoe products in Semarang City.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...