Economic Reviews Journal
Vol. 3 No. 4 (2024): Economic Reviews Journal

Pengaruh Faktor Budaya dan faktor Sosial terhadap Keputusan Pembelian Hand and Body Lotion Scarlett pada Aplikasi Shopee

Maulida Naba Samawati (Unknown)
Abdul Yusuf (Unknown)

Article Info

Publish Date
01 Dec 2024

Abstract

This research aims to determine the influence of cultural factors and social factors on purchasing decisions for Scarlett hand and body lotion on the Shopee application. The sample determination technique uses the rule of thumb with a sample size of 100 respondents from West Java. The method used in this research is a quantitative method with SEM-PLS analysis and assisted by the SMART-PLS analysis tool. The results of this research prove that cultural factors have a significant influence on purchasing decisions. However, social factors do not significantly influence purchasing decisions.

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...