Economic Reviews Journal
Vol. 3 No. 4 (2024): Economic Reviews Journal

Pengaruh City Branding “Pasuruan The City of Madinah” Dan Viral Marketing Terhadap Keputusan Berkunjung Dan Dampaknya Pada Minat Berkunjung Kembali

Khasanatul Abidah (Unknown)
Miftahul Huda (Unknown)

Article Info

Publish Date
01 Dec 2024

Abstract

The aim of this research is to determine and measure the influence of city branding "Pasuruan of Madinah" and viral marketing on the decision to visit and interest in returning to Pasuruan City Square. This research is a quantitative study with a sample size of 116 respondents using a purposive sampling technique with an analysis tool, namely SPSS version 25. The results of the research show that City Branding has a significant effect on the Decision to Visit, Viral Marketing has a significant effect on the Decision to Visit, City Branding has a significant effect on Interest in Visiting Again, Viral Marketing has a significant influence on Interest in Returning to Visit, City Branding through the Decision to Visit Again has a significant influence on Interest in Returning to Visit, and Viral Marketing through the Decision to Visit Again has a significant influence on Interest in Returning to Visit.

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...