Economic Reviews Journal
Vol. 3 No. 4 (2024): Economic Reviews Journal

Pengaruh Brand Image, Product Knowledge, dan Harga Terhadap Keputusan Pembelian Produk Pakaian Fashion Bangkok pada Store Fashion Bangkok 88

Vina Ainun Jariyah (Unknown)
Eko Agus Alfianto (Unknown)
Miftahul Huda (Unknown)
Any Urwatul Wusko (Unknown)

Article Info

Publish Date
01 Dec 2024

Abstract

The Influence of Brand Image, Product Knowledge, and Price on Purchasing Decisions of Bangkok Fashion Clothing Products, This type of research is a quantitative approach. The data collection technique used is a questionnaire distributed offline. The sample used in the study was 116 respondents with probability sampling and nonprobability sampling methods, and statistical analysis such as multiple linear regression. Based on the results of this study, it can be seen that Brand Image has a positive and significant effect on purchasing decisions, Product Knowledge has a positive and significant effect on purchasing decisions, Price has a positive and significant effect on purchasing decisions, Brand Image, Product Knowledge, and Price have a positive and significant effect on purchasing decisions.

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...