NOBEL : Journal of Literature and Language Teaching
Vol. 6 No. 2 (2015): SEPTEMBER

PRESUPPOSITIONS IN MOBILE PHONE ADVERTISEMENTS


Article Info

Publish Date
01 Sep 2015

Abstract

The present study aims to describe the types of presuppositions contained in mobile phone advertisement and to describe the functions of presuppositions contained in mobile phone advertisement. The descriptive will describe and interpret phenomena related to presuppositions. The analysis of the mobile phone advertisements shows that the most dominant type of presuppositions found in selected slogans is lexical presuppositions. In terms of the functions of presuppositions in the advertisement, committing in implicit competition and making the advertisement short and memorable is the functions which are most frequently used.

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Journal Info
NOBEL : Journal of Literature and Language Teaching
Website

Abbrev

nobel

Publisher

Universitas Islam Negeri Sunan Ampel

Subject

Humanities Languange, Linguistic, Communication & Media

Description

NOBEL: Journal of Literature and Language Teaching publishes articles on literature, language, and language teaching from various perspectives, covering both literary and fieldwork studies. The journal puts emphasis on aspects related to language studies, with special reference to culture, ...