<![CDATA[The query is asking about the impact of green accounting, environmental performance, company size, and total asset turnover on the profitability of companies. The study uses a quantitative approach, analysis involves multiple regression analysis using SPSS 26. The data source was obtained using the purposive sampling method with predetermined criteria, and a total of 17 companies in the consumer non-cyclical sector were obtained within the research period from 2019 to 2023. The results of the study indicate that green accounting and company size do not have a significant impact on profitability individually. However, Environmental Performance and Total Asset Turnover partially have a significant impact on profitability. Companies can increase transparency and detail in environmental management, and optimize resource management to achieve maximum profits.]]>
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