ARTOKULO: Journal of Accounting, Economic and Management
Vol. 1 No. 2 (2024): May - August 2024

The Influence of Hedonic Lifestyle and Social Influence on Impulsive Online Purchases of Dahlia Brand Air Freshener Products

Ella Anastasya Sinambela (Universitas Sunan Giri Surabaya, Indonesia)

Article Info

Publish Date
11 Jul 2024

Abstract

Human needs are increasing day by day. One of them is the need for air freshener. With the existence of online shopping media, it becomes easier for people to make purchases. In fact, people often make impulse purchases online. This research is to determine the influence of hedonic lifestyle and social influence in forming online impulse purchases. This research used 100 respondents with multiple linear regression analysis. The research results show that hedonic lifestyle and social influence influence the formation of online impulsive purchases.

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Journal Info
ARTOKULO: Journal of Accounting, Economic and Management
Website

Abbrev

artokulo

Publisher

Medikun Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

ARTOKULO: Journal of Accounting, Economic and Management was published by Medikun Publisher. This journal publishes scientific articles that focus on issues relating to empirical investigations in accounting, economics, and management. period published twice a year in January-June and July-December. ...