Innovative: Journal Of Social Science Research
Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research

Implementasi Aplikasi Dalam Peningkatan Penjualan Batik Di PT. Pedjoeang Batik

Lubis, Zulham Wahyudi (Unknown)
Ridho , Faizin (Unknown)

Article Info

Publish Date
20 Dec 2024

Abstract

In today's digital era, the need for information is increasing, especially in the business world. PT Pedjoeang Batik seeks to introduce Batik Tulis to the international market by developing a web-based application. This study uses Waterfall's qualitative methods and systematic approach to understand how digital promotion strategies are implemented and design promotional applications. The results show that this application not only improves visibility and brand image, but also simplifies data management and improves operational efficiency. This finding is an important contribution for MSMEs, especially in marketing unique products such as batik in the global market. For further research, it is recommended that new technologies be explored to improve user interaction and experience.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...