This study, using entrepreneurial character as a mediating variable, seeks to learn more about how entrepreneurial education, self-efficacy, and risk-taking behavior influence entrepreneurial intention in Generation Z college students. The study sample consisted of 100 students from the Faculty of Economics and Business, UNM. The data were examined using partial least squares structural equation modeling (PLS-SEM). The study found that entrepreneurial education, self-efficacy, and risk-taking behavior all had a significant impact on entrepreneurial intention, which was moderated by entrepreneurial character.
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