This study uses bibliometric analysis tools, VOSviewer and Publish or Perish, to examine the development of creative economy research based on Scopus data from 2010 to 2024. By analyzing 100 articles, it identifies key thematic clusters, including globalization, digital transformation, sustainability, and regional economic impacts. The findings highlight the creative economy's pivotal role in fostering innovation, cultural preservation, and economic growth, while also addressing challenges such as digital infrastructure gaps and inequalities. Co-word density mapping provides insights into thematic relationships, offering valuable guidance for future research and policy development to ensure sustainable and inclusive growth within the creative economy.
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