International Journal of Advances in Applied Sciences
Vol 13, No 4: December 2024

Factors influencing the intention to use m-commerce in Malaysian: an extended IS success model

Barry, Moussa (Unknown)
Haque, Ahasanul (Unknown)
Jan, Muhammad Tahir (Unknown)



Article Info

Publish Date
01 Dec 2024

Abstract

The progress of mobile technology has undergone substantial development in recent years, leading to the emergence of new and creative ideas. This paper investigates the factors influencing consumers' intentions to use mobile commerce in Malaysia. The DeLone and McLean updated information system success model served as the basis for this study's proposed model. A convenience sampling method was employed to collect 310 surveys from smartphone owners who conduct mobile commerce activities in Malaysia. A “two-stage structural equation modeling” (SEM) technique assessed the research model and the study's assumptions. The findings revealed that “information quality”, “service quality”, “system quality”, and “trust” significantly influence consumers' “intention to use mobile commerce in Malaysia”. The findings further reveal that “system quality” is the strongest factor influencing the “intention to use mobile commerce in Malaysia”. Therefore, the research outcomes will benefit academicians, researchers, policymakers, and practitioners in the mobile commerce industry in Malaysia. To the best of the authors’ knowledge, this is the first empirical study that expanded the “information system success model” by including “trust” in the context of Malaysian mobile commerce users’ “intentions”. However, further research is recommended to explore the factors influencing consumers' “intention to use mobile commerce in Malaysia”.

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Journal Info

Abbrev

IJAAS

Publisher

Subject

Earth & Planetary Sciences Environmental Science Materials Science & Nanotechnology Mathematics Physics

Description

International Journal of Advances in Applied Sciences (IJAAS) is a peer-reviewed and open access journal dedicated to publish significant research findings in the field of applied and theoretical sciences. The journal is designed to serve researchers, developers, professionals, graduate students and ...