<![CDATA[This study investigates the impact and implications of implementing cybersecurity identity verification on the popular instant messaging platform, WhatsApp. Specifically, it focuses on the effects of such a measure on resilient infrastructure, user perceptions of the platform's branding and trustworthiness, and the cost-effectiveness of this approach in preventing scams, phishing, fraud, and cybercrime. Empirical data collected from a diverse group of WhatsApp users highlight that the introduction of identity verification could potentially enhance transaction efficiency, foster trust, and boost user satisfaction, particularly regarding the platform's security. However, the cost and complexity of implementation pose significant challenges. Despite these hurdles, most users perceive the potential benefits to outweigh the associated costs, pointing to a broad acceptance of such security measures. The study provides practical and theoretical contributions, offering valuable insights for managers and decision-makers at WhatsApp, as well as contributing to academic discussions on digital platform management and security. The research also underscores the societal implications of such a measure, suggesting an increase in trust in digital communication platforms and supporting safer financial transactions on social media. The integration of identity verification on WhatsApp being a responsive institution emerges as a valuable but complex endeavor, demanding careful planning to ensure maximum value creation for all stakeholders.]]>
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