Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Strategic Analysis PT. Panorama Sentrawisata, TBK. (PANR)

Putu Devangga Makarabaja (Unknown)

Article Info

Publish Date
04 Jan 2025

Abstract

This study discusses the strategic analysis of PT. Panorama Sentrawisata Tbk. (PANR), a tourism company operating in Indonesia and listed on the Indonesian Stock Exchange. In the context of industrial recovery after the COVID-19 pandemic, PT. Panorama is faced with the challenge of designing a sustainable and competitive strategy. Based on various analyses, including the EFE, IFE, BCG, and QSPM matrices, this research recommends a product development strategy to develop new tourism services and expand into the concert promoter business. This step was taken as an effort to attract tourist interest and increase the company's competitiveness. This research emphasizes the importance of detailed planning and youth workforce development to understand current market trends.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...