Indonesian Community Journal
Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)

Pelatihan Pembuatan Platform Digital Marketing pada Usaha Kecil dan Menengah di Desa Lembang Baji

Akram Akram (Universitas Muhammadiyah Makassar, Indonesia)
Nasir Nasir (Universitas Muhammadiyah Makassar, Indonesia)
Nurindah Nurindah (Universitas Muhammadiyah Makassar, Indonesia)
Rauddin Rauddin (Universitas Muhammadiyah Makassar, Indonesia)
Sulis Rifka Afifah (Universitas Muhammadiyah Makassar, Indonesia)
Aldi Saputra (Universitas Muhammadiyah Makassar, Indonesia)



Article Info

Publish Date
09 Dec 2024

Abstract

Business opportunities in agriculture are very promising because they concern the needs of daily life, the benefits are also very attractive if managed properly. Population growth makes businesses in the agricultural sector a growing business. The business of cultivating land and planting various types of crops needed such as vegetables, fruits, rice, corn and spices is the main business in agriculture. Another business in agriculture is sugar areng which is the spearhead of the most profitable livelihood in Dusung Kota Intang, Lembang Baji Village. The Harapan Jaya Farmers Group is a farmer group that has existed for a long time so that it has changed its membership. The Harapan Jaya farmer group has 29 members, all of whom have a farmer background. At this PM event, women and men were brought in from their words from the Harapan Jaya farmer group, Dusung Kota Intang who has entrepreneurship training and may be part of the Small Scale, Little and Medium Ventures (MSMEs) segment which is influenced by the impact of advanced promotions so that there is a problem that the character of MSMEs on the screen tends to be moo in utilizing innovation, marketing problems with reduced transaction turnover, and problems in product distribution.

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Journal Info

Abbrev

i-com

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

Description

I-Com: Indonesian Community Journal, merupakan jurnal yang menerbitkan artikel hasil kegiatan pengabdian masyarakat. Jurnal ini diterbitkan oleh Fakultas Sains dan Teknologi, Universitas Islam Raden Rahmat yang bertujuan untuk mempublikasikan berbagai hasil kegiatan pengabdian dan pemberdayaan ...