Indonesian Community Journal
Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)

Peningkatan Produksi dan Perbaikan Pemasaran dari Produk Abon Cakalang Pedas Kedai Shafa di kelurahan Pandang, Panakkukang, Makassar

Sukmawati Sukmawati (Universitas Muslim Indonesia, Indonesia)
Ira Asmaliani (Universitas Muslim Indonesia, Indonesia)
Ajmal As'ad (Universitas Muslim Indonesia, Indonesia)



Article Info

Publish Date
16 Dec 2024

Abstract

Skipjack tuna (Katsuwonus pelamis) is a superior fishery commodity with high economic value in South Sulawesi. Skipjack tuna has a high nutritional content, such as protein, omega 3 and vitamins, so it can be used as processed shredded meat. This service aims to increase the production of one of the home industries, namely Kedai Shafa, by improving the nutritional quality of shredded products by adding banana bud as a vegetable source. Apart from that, improving marketing and service quality can increase sales of shredded meat. Banana bud are a source of protein which can protect the heart because act as antioxidant. The target partners for this service are 12 people and include economically productive community groups. This activity was carried out using Community Development, educational, persuasive and participatory methods. The result was an increase in partner knowledge by 85 – 95% regarding the benefits of skipjack floss combined with banana blossom, use of tools and marketing strategies. Apart from that, this service activity also produced a product innovation, namely shredded skipjack tuna with the addition of banana blossoms which are beneficial for health

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Journal Info

Abbrev

i-com

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

Description

I-Com: Indonesian Community Journal, merupakan jurnal yang menerbitkan artikel hasil kegiatan pengabdian masyarakat. Jurnal ini diterbitkan oleh Fakultas Sains dan Teknologi, Universitas Islam Raden Rahmat yang bertujuan untuk mempublikasikan berbagai hasil kegiatan pengabdian dan pemberdayaan ...