Jurnal Indonesia Sosial Teknologi
Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi

Implementation of Madhava Creative Startup Digital Public Relations Activities in Shaping Brand Image in Balinese Society

Bella Ahrens, Sarah (Unknown)
Julyana Siagian, Christine (Unknown)
Zulfa Amanda, Muthia (Unknown)

Article Info

Publish Date
30 Dec 2024

Abstract

COVID-19 is a virus that spreads throughout Indonesia and creates various obstacles in today's business world. In this study, the author discusses the implementation of public relations activities for the creative startup Madhava in shaping the brand image in Balinese society. The purpose of this study was to determine the digital advertising activities of the creative startup Madhava in shaping the brand image in Balinese society. The theory used is the elaboration likelihood theory. This theory is used in this study because it deals with the ways in which people are expected to process persuasive messages given by companies. The elaboration likelihood theory theory is supported by digital advertising activities, namely publicity and events to find out digital advertising activities carried out by the management of Madhava creative startups in shaping brand image in Balinese society.

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Journal Info
Jurnal Indonesia Sosial Teknologi
Website

Abbrev

jist

Publisher

CV. Publikasi Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Indonesia Sosial Teknologi is a peer-reviewed academic journal and open access to social (Education, Economic, Law, Comunication, Management and Humaniora) and Technology . The journal is published monthly once by CV. Publikasi Indonesia. Jurnal Indonesia Sosial Teknologi provides a means for ...