<![CDATA[This study aims to analyze the effect of quality on customer satisfaction at PT Pegadaian watansoppeng branch. The research method used is quantitative with a descriptive approach. The research location was carried out at PT.Pegadaian Watansoppeng Branch, soppeng Regency, for 3 months. Data were collected through questionnaires and analyzed using descriptive statistical methods through the Statistical Package for the Social Science (SPSS) 27 application. Based on the results of this study, the t-test results that have been obtained on the variable service quality (X) on customer satisfaction (Y) obtained by ujit, service quality shows a sig value smaller than the significance level (0.000<0.05), or the t-count value is greater than the t-table (5.390> 1.670) so that the hypothesis is accepted. This shows that Service Quality has a positive and significant effect on Customer Satisfaction]]>
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