Strategi Kewirausahaan Berkelanjutan Melalui Pendekatan ESG

Salma Dwi (mahasiswa)
Harry Z. Soeratin

Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Vol 6 No 2 (2024): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis

Sustainable entrepreneurship strategies are examined through the ESG (Environmental, Social, Governance) framework, which provides a strategic foundation for integrating sustainability into business practices. ESG emphasizes reducing environmental and social risks while enhancing reputation, competitiveness, and stakeholder trust. Key focuses include effective waste management, promoting community welfare, and ensuring transparent governance. Despite its benefits, ESG implementation presents challenges such as high initial costs, organizational resistance, and the need for cultural shifts. Addressing these challenges requires strong leadership, structured training, active stakeholder engagement, and ongoing evaluation to ensure long-term success.