Journal of Applied Management and Business (JAMB)
Vol. 5 No. 1 (2024): Vol.5 No.1, July 2024

Attracting Generation Z: How Employer Attractiveness and Prestige Affect Application Decisions

Daniel Yudistya, Wardhana (Unknown)
Chrysilla Gita Astrellia, Angelina (Unknown)

Article Info

Publish Date
02 Jul 2024

Abstract

This study was conducted to investigate the influence of employer attractiveness and prestige on job intention to apply for higher education students in Yogyakarta. Data in this study was obtained through online questionnaires distributed to students, with a total of 78 validated answers. The multiple regression analysis used as the research methods using the SPSS software. The hypothesis results showed that there was no positive and significant influence between employer attractiveness on intention to apply. However, there is a positive and significant influence between employer prestige on the intention to apply.

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Journal Info
Journal of Applied Management and Business (JAMB)
Website

Abbrev

jamb

Publisher

Universitas Dinamika

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Description

Journal of Applied Management and Business (JAMB) is a peer review journal published by Universitas Dinamika. This journal is published in June and December. Journal of Applied Management and Business (JAMB) is a learned journal in the management and marketing for a knowledge society, international ...