International Journal of Science and Society (IJSOC)
Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)

Analysis of Saudi Arabian Television Advertising on Social Changes Post MBS Cultural Reform

Athallah, Reihan Hafidh (Unknown)
Priyoyudanto, Febri (Unknown)



Article Info

Publish Date
12 Feb 2024

Abstract

This study aims to determine the social changes that occur among Saudi Arabian teenagers in the Takki film series; the form of social change that occurs in this film series, how the characters respond to these changes, and how they adapt to the changes that occur. The method used is a descriptive qualitative method, the researcher presents a description or narrative about this film series and is accompanied by articles related to the research object. From the research conducted, it was concluded that there were three important points discussed by researcher regarding the social changes that occurred among Saudi Arabian teenagers, namely gender equality, the limitations of women, and also opportunities for the cinema industry in Saudi Arabia. There is still an imbalance in terms of gender equality, the limitations of women which are very visible in this film series, and how the film industry is still very behind.

Copyrights © 2024






Journal Info

Abbrev

ijsoc

Publisher

Subject

Materials Science & Nanotechnology Social Sciences

Description

International Journal of Science and Society (IJSOC) is open access and peer-reviewed journal with e-ISSN (2715-8780), IJSOC is an international journal devoted to the study of science and technology in a social context. It focuses on the way in which advances in science and technology influence ...