PENGARUH BEAUTY VLOGGER DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK

Viola Ardely
M. Raihan Alfarisi
Ayu Indah Nadjwa

Neraca Manajemen, Akuntansi, dan Ekonomi
Vol. 12 No. 8 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

In making a choice to purchase a item, of course it isn't as simple because it appears, particularly for customers. The decision to purchase this item can be within the shape of products such as furniture, electronic gadgets, design, indeed corrective items. The progression of innovation is taken after by the rise of different modern items to compete to win the hearts of shoppers. Companies more often than not enroll influencers, particularly excellence vloggers, to be able to make strides and fortify the brand picture they have. In any case, over time, the data passed on by excellence vloggers is now and then overstated. This think about points to decide the impact of magnificence vlogger factors, brand picture on acquiring choices on restorative items. This consider employments a quantitative approach strategy to test the impact between factors in a quantifiable way. This think about also uses essential information sources collected straightforwardly through surveys disseminated online employing a estimation scale within the shape of a Likert scale which has created information from 150 respondents. At that point auxiliary information from books, articles, and past inquire about. The information investigation method employments the SPSS form 16.0 program by conducting Legitimacy Tests, Unwavering quality Tests, Classical Presumption Tests, Numerous Straight Relapse Examination, T Tests, F Tests, and Assurance Coefficient Tests. The comes about of this ponder show that the magnificence vlogger variable (X1) does not have a noteworthy impact on obtaining choices which can be caused by changes in consumer inclinations that are more basic of special substance or since the items considered have distinctive advertise division. The Brand Picture variable (X2) includes a noteworthy impact on acquiring choices since customers tend to prefer products with a solid brand picture. And within the synchronous test, the Excellence Vlogger variable (X1) and Brand Picture (X2) have a noteworthy impact on acquiring choices (Y). The combination of audits from excellence vloggers and a solid brand picture includes a positive affect on acquiring choices.