Jurnal Mantik
Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The influence of digital marketing and MSMEs tax incentives on MSMEs sustainability

Naftaly, Rachel Kezia (Unknown)
Sitompul, Grace Orlyn (Unknown)
Simbolon, Richard Friendly (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

This study aims to analyze the effect of digital marketing and MSMEs tax incentives on MSMES sustainability. The type of research used is quantitative. The population in this study were MSMEs, the number of respondents in this study were 104 MSMsEs. The data collection method used a questionnaire. This data is processed using spss. Based on the results of multiple linear regression obtained form regression equation Y = 32.490 + 0.364 + 0.646. The results of the research and partial hypothesis testing show that digital marketing has a significant effect on the MSMEs sustainability, MSMEs tax incentives have a significant effect on the MSMEs sustainability. Simultaneously digital marketing and MSME tax incentives  have a significant effect on the sustainability of MSMEs

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...