<![CDATA[In today’s competitive insurance market, accurately predicting customer interest in additional products, such as vehicle insurance, is crucial for optimizing marketing strategies and maximizing sales. This study presents a comparative analysis of three machine learning models such as XGBoost, RandomForest, and Logistic Regression to predict customer interest in vehicle insurance based on a dataset that includes demographic, vehicle, and policy-related features. The dataset was analyzed using five-fold cross-validation, and the performance of the models was evaluated using AUC-ROC, precision, recall, and F1-score. XGBoost demonstrated the highest recall (0.9525) and AUC-ROC (0.7854), making it the most effective model for identifying customers interested in vehicle insurance, though at the expense of lower precision (0.2585). RandomForest showed a more balanced trade-off between precision (0.3064) and recall (0.5341) but performed lower overall. Logistic Regression, while the most interpretable model, exhibited high variability in performance across different folds, with a lower average precision (0.2372). The findings of this research highlight that XGBoost is ideal for maximizing recall in high-volume campaigns, while RandomForest may be better suited for applications requiring fewer false positives. These results offer valuable insights into model selection based on business objectives and resource allocation.]]>
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