This study aims to examine the effect of income and locus of control on financial management behavior of K-Popers community members in Pekanbaru city with hedonism lifestyle as a moderating variable. The population in this study included K-Pop fans in Pekanbaru city who fit certain criteria with a sample of 330 respondents. The sampling technique was purposive sampling. Data analysis using structural equating modeling on partial least square. The results showed that income has a positive and significant effect on the financial management behavior of K-Popers community members in Pekanbaru city. Locus of control has a positive and significant effect on the financial management behavior of K-Popers community members in Pekanbaru city. Hedonism lifestyle has a significant negative effect on the financial management behavior of K-Popers community members in Pekanbaru city. Hedonism lifestyle as a moderating variable weakens the positive relationship between income and financial management behavior of K-Popers community members in Pekanbaru city and is significant. While hedonism lifestyle as a moderating variable weakens the positive relationship between locus of control and financial management behavior of K-Popers community members in Pekanbaru city but is not significant
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