Journal of Information System, Applied, Management, Accounting and Research
Vol 9 No 1 (2025): JISAMAR (December-February 2025)

Pengaruh Platform Jual Beli Online Terhadap Perilaku Konsumen Pada Perawat Rumah Sakit Bhayangkara Setukpa Polri

Sikki, Nurhaeni (Unknown)
Indriyani, Devi (Unknown)
Suwartika, Wawat (Unknown)
Maulana, Fajar (Unknown)
Solihin, Khoirul (Unknown)
Suarman, M Dani (Unknown)
Putra, Angga Tri Adi (Unknown)
Kristi, I Sildani (Unknown)

Article Info

Publish Date
13 Jan 2025

Abstract

This study aims to analyze the influence of online shopping platforms on consumer behavior among employees of Rumah Sakit Bhayangkara Setukpa Polri. Using a quantitative approach, data were collected through questionnaires distributed to 100 employees as respondents. Data analysis was conducted using simple linear regression to identify the significant impact of online shopping platforms on purchasing decisions and shopping frequency. The results indicate that the use of online shopping platforms has a positive and significant effect on consumer behavior. These findings are expected to provide insights for hospital management in understanding the consumption trends of their employees.

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Journal Info
Journal of Information System, Applied, Management, Accounting and Research
Website

Abbrev

jisamar

Publisher

Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

JISIMAR (Journal of Information System, Applied, Management, Accounting and Research), terbit empat kali setahun pada bulan Februari, Mei, Agustus dan November, memuat naskah hasil pemikiran dan hasil penelitian di bidang Teknologi Informasi, Sistem Informasi, Sistem Informasi Manajemen, Sistem ...