Jurnal Minfo Polgan (JMP)
Vol. 13 No. 2 (2024): Artikel Penelitian

Business Strategy Analysis of Kopi Kenangan Using Porter's Five Forces

Warja, Ade Agung Gunawan (Unknown)
Abdurahman, Abdurahman (Unknown)
Purnamasari, Pupung (Unknown)

Article Info

Publish Date
08 Jan 2025

Abstract

This research analyzes the business strategy of Kopi Kenangan using Porter’s Five Forces framework to understand the competitive dynamics in Indonesia’s grab-and-go coffee industry. Utilizing a desk research approach, secondary data from various sources were processed and qualitatively analyzed. The results show that Kopi Kenangan has leveraged brand differentiation, product diversification, and investment support to strengthen its market position. However, threats from new entrants, supplier power, and intense competition remain significant challenges. This study provides strategic insights for coffee industry players to survive and thrive in a competitive market.

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Journal Info
Jurnal Minfo Polgan (JMP)
Website

Abbrev

jmp

Publisher

Politeknik Ganesha Medan

Subject

Computer Science & IT Library & Information Science Mathematics Social Sciences

Description

Jurnal Minfo Polgan (JMP) merupakan jurnal nasional yang diterbitkan oleh Program Studi Manajemen Informatika Politeknik Ganesha Medan terbit berkala (satu tahun dua kali yaitu Maret dan September) dengan tujuan untuk menyebarluaskan hasil riset bidang teknologi dan informasi kepada para akademisi, ...