International Journal of Educational and Life Sciences (IJELS)
Vol. 2 No. 10 (2024): October 2024

Price Analysis of MSMEs on Purchasing Decisions of A&R Juice MSMEs

Yolanda Sihaloho (Unknown)

Article Info

Publish Date
31 Oct 2024

Abstract

This research aims to analyze the impact of pricing on the purchasing decisions of A&R Juice MSMEs. The research method used is qualitative, with data collection conducted through interviews with MSME actors. The results of this study indicate that if there is an increase in the pricing variable, then the purchasing decision variable will also experience an increase. This means that the pricing strategy applied can enhance purchases in the A&R Juice MSMEs, where pricing pressure is achieved through product diversification or variation. However, it is necessary to conduct a risk analysis to minimize errors in product diversification.

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Journal Info
International Journal of Educational and Life Sciences (IJELS)
Website

Abbrev

ijels

Publisher

MULTITECH PUBLISHER

Subject

Religion Humanities Public Health Social Sciences Other

Description

International Journal of Educational and Life Sciences (IJELS) is an international online multidisciplinary journal published monthly by Multitech Publisher. The aim of IJELS is to publish peer-reviewed review articles, research articles, and short communications in the rapidly developing field of ...