InJEBA : International Journal of Economics, Business and Accounting
Vol. 2 No. 3 (2024): InJEBA (September)

The Influence Of Strategic Shopeepay, Spaylater, And Cash On Delivery Payment Methods Purchasing Decisions in E-Commerce

Ermansyah, Ermansyah (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

This research to determine the influence of the ShopeePay, SpayLater, and Cash on Delivery variables on consumer purchasing decisions. The research was conducted on the Panam community in Pekanbaru City. The type of research used in quantitative research. The sample consisted of 96 people using purposive sampling technique. The data analysis method in this study uses multiple linear regression with the SPSS Statistics Application. The research results show that the ShopeePay variable (X1) has a positive and significant effect on purchasing decisions (Y), the SpayLater variable (X2) has no effect on purchasing decisions (Y), and Cash on Delivery (X3) has a positive and significant effect on purchasing decisions. (Y).

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Journal Info
InJEBA : International Journal of Economics, Business and Accounting
Website

Abbrev

injeba

Publisher

PT. Basecamp Economics PubMed

Subject

Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

InJEBA : International Journal of Economics, Business and Accounting as a scholarly platform dedicated to the exploration and dissemination of cutting-edge research in the domains of economics, business, and accounting. This journal strives to foster intellectual exchange among academics, ...