Asian Journal of Science, Technology, Engineering, and Art
Vol 2 No 6 (2024): Asian Journal of Science, Technology, Engineering, and Art

Analysis of Consumer Behavior in Using E-Wallet with Structural Equation Model Method

Yuniarti, Desi (Unknown)
Sari, Nariza Wanti Wulan (Unknown)
Mutmainnah, Dalfa Diandra (Unknown)
Palilu, Dryan Putra (Unknown)
Budi, Ennesya Estya (Unknown)
Hambali, Nidaa Rifdah Rahima (Unknown)



Article Info

Publish Date
28 Nov 2024

Abstract

Current technological advances have changed people's needs for fast, practical, and secure payment systems. Indonesia has now entered the era of the digital economy, where economic activities increasingly rely on digital information and communication technology. In this digital economy, the use of electronic money is on the rise, and Indonesians are starting to adopt payment systems that utilize it. When choosing a digital service, individuals consider factors such as perceived benefits, ease of use, and trust. The purpose of this study is to analyze consumer behavior in using e-wallets through the Structural Equation Model method. This study uses sample data from 55 e-wallet users who are students at Mulawarman University. The results of the analysis show that perceived benefits have a significant influence on consumer behavior; however, ease of use and trust do not significantly affect consumer behavior.

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Journal Info

Abbrev

AJSTEA

Publisher

Subject

Arts Computer Science & IT Engineering Social Sciences

Description

Asian Journal of Science, Technology, Engineering, and Art [3025-5287 (Print) and 3025-4507 (Online)] is a double-blind peer-reviewed, and open-access journal to disseminating all information contributing to the understanding and development of Science, Technology, Engineering, and Art. Its scope is ...