International Journal of Economics, Business Management and Accounting
Vol. 3 No. 2 (2021): July 2021

Developing a Comprehensive Library Marketing Strategy for Effective Outreach

Sonal Umesh patil (Unknown)
Amita Sharma (Unknown)

Article Info

Publish Date
18 Nov 2023

Abstract

The promotion and marketing of the library and information sector is necessary in academic environments such as universities and colleges in order to raise awareness of the library services. Product marketing is crucial for businesses in order to improve sales and, ultimately, profit. The idea of promoting libraries and marketing library services is discussed in this essay. The collections of academic libraries are diverse. Marketing library products is essential to promoting the active collection. In this essay, methods and strategies for effectively marketing library services are suggested   

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Journal Info
International Journal of Economics, Business Management and Accounting
Website

Abbrev

ijebma

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business Management and Accounting (IJEBMA) is a research journal in the discipline of economics, business, management, information management, and accounting which is aimed to contribute to a novelty or state-of-the-art academic development or real-world business ...