Master Manajemen
Vol. 3 No. 1 (2025): Master Manajemen

Pengaruh E-Commerce terhadap Perilaku Konsumtif

Kirei Zhihan Putri (Unknown)
Naila Zahara (Unknown)
Sri Mulyeni (Unknown)



Article Info

Publish Date
08 Jan 2025

Abstract

This study focuses on the use of E-Commerce among students at Universitas Nasional Pasim, particulary in the Faculty of Economics. The primary objective of this research is to identify the impact of E-Commerce usage on students’ consumptive behavior. Using a quantitative method, data was collected through the distribution of questionnaires. The analysis of the questionnaires, employing a validity test, confirmed that all data obtained were valid and suitable for further investigation. The findings reveal that consumptive behavior significantly impacts human life, including financial, academic, and social aspects. In the long term, consumptive behavior can negatively affect their future. Therefore, it is essential for students to enhance their awareness of the importance of a simply lifestyle, financial planning, and responsible management of their needs. The results indicate that 61,8% of the variation in consumptive behavior can be explained by the influence of E-Commerce.

Copyrights © 2025






Journal Info

Abbrev

MASMAN

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, ...