International Journal of Computer and Information System (IJCIS)
Vol 5, No 1 (2024): IJCIS : Vol 5 - Issue 1 - 2024

Predicting Cross-border E-commerce Purchase Behavior in Organic Products: A Machine Learning Approach Integrating Cultural Dimensions and Digital Footprints

Ma, Xiaowen (Unknown)
Jiang, Xiaoxiao (Unknown)



Article Info

Publish Date
29 Jan 2024

Abstract

This study proposes an integrated machine learning approach for predicting cross-border e-commerce purchase behavior in organic products, incorporating cultural dimensions and digital footprints. Through the analysis of 1.2 million transactions across 15 major cross-border e-commerce platforms spanning 2021-2023, the research develops a novel predictive framework combining adaptive neural networks with cultural dimension analysis. The methodology employs a multi-stage data processing pipeline achieving 88.5% accuracy in cross-cultural prediction scenarios. Implementation of the proposed framework demonstrates significant improvements in market performance metrics, including a 23.5% increase in customer retention rates and 18.7% enhancement in conversion rates. The study introduces a sophisticated digital footprint analysis methodology, successfully processing 8.5 million interaction data points with a mean accuracy of 0.892 across different cultural contexts. Results indicate strong correlations (r=0.82) between cultural factors and purchasing patterns, validating the framework's effectiveness in cross-cultural prediction scenarios. The research contributes to both theoretical understanding of cross-border e-commerce dynamics and practical applications in international trade operations, while establishing new methodological approaches for integrating cultural dimensions with machine learning in e-commerce contexts.

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Journal Info

Abbrev

ijcis

Publisher

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering

Description

The aim of this journal is to publish quality articles dedicated to all aspects of the latest outstanding developments in the field of informatics engineering. Its scope encompasses the applications of (but are not limited to) : 1. Artificial Intelligence 2. Software Engineering 3. System Design ...