Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Vol. 2 No. 1 (2025): Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian

Pengembangan UMKM Kuliner dengan Digitalisasi Marketing

Ella Anastasya Sinambela (Unknown)
Didit Darmawan (Unknown)



Article Info

Publish Date
16 Jan 2025

Abstract

MSMEs are one of the economic sectors that have a significant impact on the country's economy. Especially in the digital era with the use of the internet which is quite massive among the community. However, this is not done by several culinary MSME players in Kepuhkiriman Village, Sidoarjo. This PKM activity is aimed at providing assistance to 15 culinary MSME players. The method used in this activity is the Participatory Action Research (PAR) method. The implementation of PKM is carried out in four stages, namely, preparation, implementation, evaluation, and reporting. The results of the activity show that MSME players have successfully used digital marketing media and obtained orders through the content produced.

Copyrights © 2025






Journal Info

Abbrev

Transformasi

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Other

Description

Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian adalah jurnal yang menerima artikel dalam bahasa Inggris dan bahasa Indonesia . Print ISSN : 3032-4424, Online ISSN : 3032-4114.Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, ...