<![CDATA[Purpose – The high enthusiasm of society for green sukuk has brought great potential for the development of Sharia financial industry in the future. However, there hasn't been much research done on green sukuk. Therefore, this research attempted to fill the gap by analyzing factors that could affect the interest of both the millennial and z generation to invest in retail green sukuk.Methodology - The research data were collected by exerting a purposive sampling technique through a questionnaire and analyzed by using SEM-PLS estimation.Findings - This research finding referred to the positive and significant effects of religiosity, risk, and environmental concern on interest to put investment in retail green sukuk variable. Meanwhile, subjective norm and product knowledge variables have shown positive but not significant effects on interest to put investment in retail green sukuk. This research was expected to be a consideration for green sukuk publishers and regulators to be able to encourage the advance of retail green sukuk.]]>
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