AHKAM : Jurnal Hukum Islam dan Humaniora
Vol 3 No 4 (2024): DESEMBER

Pengaruh Konformitas terhadap Perilaku Konsumtif pada Mahasiswa Konsumen Coffee Shop di Kota Padang

Harlizah, Husnul (Unknown)
Nio, Suci Rahma (Unknown)

Article Info

Publish Date
29 Oct 2024

Abstract

This study aims to see the influence of conformity on consumer behavior among student coffee shop consumers in Padang City. This research uses quantitative methods. The population in this study were students as coffee shop consumers in Padang City with a sampling technique using purposive sampling. The sample in this study amounted to 105 people. The instruments used in this study were the conformity scale and the consumer behavior scale. The results of the analysis using simple linear regression with a significance of p = 0.018 (p <0.05), correlation (R) of 0.231 and the coefficient of determination (R Square) of 0.053. This means that conformity has a significant positive influence on consumer behavior with an influence of 5.3%.

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Journal Info
AHKAM : Jurnal Hukum Islam dan Humaniora
Website

Abbrev

ahkam

Publisher

Lembaga Yasin Alsys

Subject

Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Description

This journal was published by Penerbit LYAS which was published Four times a year, December, March, June, and September with a minimum of 5 articles. The journal aims to provide a forum for scholarly understanding of the field of law and plays an important role in promoting the process that ...