Greenation International Journal of Engineering Science
Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)

The Role of Price and Product Quality in Increasing Consumer Purchase Interest (Marketing Management Literature Review)

Silviah, Reni (Unknown)

Article Info

Publish Date
22 Jan 2024

Abstract

Literature Review The Role of Price and Product Quality in Increasing Purchase Interest is a scientific article with the aim of analyzing whether price and product quality play a role in purchase interest. The method of writing a literature review article is the library research method, which is sourced from online media such as Google Scholar, and other online media. The results of this article are: 1) Price plays a role in Purchase Interest; 2) Product Quality plays a role in Purchase Interest. Apart from these 2 exogenous variables that influence the endogenous variable of Purchase Decisions, there are many other factors including customer satisfaction, consumer reviews, trust, brand image.

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Journal Info
Greenation International Journal of Engineering Science
Website

Abbrev

GIJES

Publisher

Greenation Research

Subject

Automotive Engineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

Technical Education Civil Engineering Electrical Engineering Informatics Engineering Craft Engineering Architectural Engineering Industrial Engineering Mechanical Engineering Environmental and Safety Technology Basic Chemical Engineering and Applied Chemistry Transportation Engineering Geology & ...