Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 2 No 2 (2024): Oktober - Desember

Perancangan Website UMKM Labersa Petshop

Fauziah, Fauziah (Unknown)
Putri Wulandari (Unknown)
Zuhra Hisyafitri (Unknown)



Article Info

Publish Date
16 Nov 2024

Abstract

In the current digital era, the advancement of information and communication technology has significantly transformed various aspects of life, including the business sector. Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing to job creation and economic growth. However, many MSMEs still face challenges in leveraging technology to enhance their competitiveness. One effective way to improve the visibility and accessibility of MSMEs is through the utilization of websites. A website serves not only as an information medium but also as an effective marketing tool to reach a broader customer base. With a website, MSMEs can promote their products and services online, thereby increasing sales and expanding market share. Labersa Petshop, as an MSME operating in the pet product sales sector, has significant potential for further development by utilizing information technology. Nonetheless, there are still obstacles in management and marketing that can be addressed through effective web design. Therefore, our group initiated a Project-Based Learning (PBL) project focused on creating a website for Labersa Petshop. Through this project, we aim to provide tangible contributions to Labersa Petshop in developing their business while also offering practical experience for students in applying the knowledge acquired in their studies. This report is prepared as documentation of the processes and results obtained during the project implementation, as well as a learning resource for relevant parties.

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Journal Info

Abbrev

jipm

Publisher

Subject

Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap ...