JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Vol. 1 No. 4 (2024): Desember

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN BISNIS PADA UMKM ZHAFIRA POPCORN

Eriana Saprida (Unknown)
Suhada Suhada (Unknown)
Syfa Tasya Zahwani (Unknown)
Abdul Hafiz (Unknown)
Nurbaiti Nurbaiti (Unknown)

Article Info

Publish Date
13 Dec 2024

Abstract

This study aims to analyze the factors that influence business success in Small and Medium Enterprises (SMEs), with a focus on Zhafira Popcorn SMEs. The methodology used is descriptive qualitative which uses semi-structured interviews to explore the perceptions and experiences of business owners.. The results showed that business success is influenced by internal and external factors. Internal factors include strong entrepreneurial characteristics, effective leadership, and competent human resources. On the external side, government support and market understanding are key. This study recommends that Zhafira Popcorn improve capital management, conduct product innovation, and utilize technology in marketing to increase competitiveness in the market.

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Journal Info
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Website

Abbrev

jaem

Publisher

CV Kampus Akademik Publising

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JURNAL AKADEMIK EKONOMI DAN MANAJEMEN (JAEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...