JWM (JURNAL WAWASAN MANAJEMEN)
Vol. 12 No. 3 (2024)

Pengaruh Kualitas Pelayanan Produk, Promosi, Harga Dan Distribusi Terhadap Minat Beli Kembali Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi

Sujana, Cecep (Unknown)
Firdaus, M. Riza (Unknown)
Ahmad Rifani (Unknown)

Article Info

Publish Date
12 Nov 2024

Abstract

The main objective of this research is to test and analyze the influence of service quality, product, promotion, price and distribution on customer repurchase interest with customer satisfaction as a mediating variable. The data analysis method used is Partial Least Square (PLS), with the help of SmartPLS3.0 progam. The results of this research show that the variables that have a significant influence on satisfaction are Service Quality and Product. Meanwhile, Promotion, Price and Distribution do not have a significant direct effect on Customer Satisfaction. Apart from that, service quality, products, promotions, distribution and customer satisfaction have a direct and significant influence on repurchase interest. Meanwhile, price has no significant effect on repurchase interest

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Journal Info
JWM (JURNAL WAWASAN MANAJEMEN)
Website

Abbrev

jwm

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Wawasan Manajemen, an electronic journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management. This journal encompasses original research articles, review articles, and short communications, ...