Journal of International Conference Proceedings
Vol 7, No 1 (2024): 2024 ICPM Malaysia Proceeding

The Impact of Artificial Intelligence (AI) Capability on Service Innovation in Public Sector of Malaysia: A Proposed Conceptual Model

Khin, Sabai (Unknown)
Mustafar, Muhammad Rajaie (Unknown)

Article Info

Publish Date
23 Nov 2024

Abstract

Although AI has become an important technology in augmenting human interactions with customers, only a few studies have linked AI capability to service innovation, leaving a gap in understanding of how AI can enhance service innovation in the context of government sector. To address this gap, this study proposes a new conceptual model that is appropriate to test the effect of AI capability on service innovation, and moderating effect of workforce agility on such effect. This study is one of the first studies linking AI capability and service innovation by uncovering the contingency role of workforce agility. 

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...