<![CDATA[The sample in this study was 50 customers of Emi Salon of Seluma Regency. The sampling technique is accidental sampling technique. The data were collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 2.465 + 0.353X1 + 0.519 X2 + e, the coefficient of determination of adjust R square is 0.708. This means that X1 (service quality) and X2 (price), have a contribution to customer satisfaction (Y) of 70.8% while the remaining 29.2% is influenced by other variables not examined in this study. Service quality has a partially significant effect on consumer satisfaction at Emi Salon in Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Price has a partially significant effect on consumer satisfaction at Emi Salon Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Service quality and price have a significant effect simultaneously on consumer satisfaction at Emi Salon of Seluma Regency, this is evidenced by a significant value of 0.000 <0.05]]>
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