MANAJEMEN
Vol. 1 No. 1 (2021): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)

ANALISIS PENGARUH SERVICE DELIVERY DAN DIGITALISASI TERHADAP CUSTOMER SATISFACTION PADA PT. ISS INDONESIA

Heni Susilowati (Unknown)
Siswanto Siswanto (Unknown)

Article Info

Publish Date
01 Jun 2021

Abstract

This study aims to determine the effect of service delivery and digitization on customer satisfaction at PT ISS Indonesia. The population in this study are consumers who use the services of PT ISS Indonesia for cleaning services, security services, pest control and other services. The sampling technique used non-probability sampling taken as many as 95 respondents. The data obtained through the questionnaire was quantified using a Likert scale of 1-5 with a choice rating of strongly agree to strongly disagree to be tested for validity and reliability. Data analysis method using Multiple Linear Regression. The results showed that partially and simultaneously service delivery and digitization variables had a positive effect on customer satisfaction

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Journal Info
MANAJEMEN
Website

Abbrev

IMK

Publisher

Politeknik Pratama Purwokerto

Subject

Computer Science & IT Economics, Econometrics & Finance Other

Description

MANAJEMEN : Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan dua kali setahun, pada bulan Mei dan Oktober oleh LPPM Politeknik Pratama . Jurnal Manajemen bertujuan untuk: 1. Mempromosikan hasil penelitian terbaru tentang Manajemen dan atau Kewirausahaan. 2. Publikasikan hanya hasil penelitian ...