Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Vol. 9 No. 2 (2024): September

Implementation of Digital Marketing SWOT Analysis on TikTok Shop Social Commerce: Implementasi Analisis SWOT Digital Marketing Pada Sosial Commerce TikTok Shop

Yusak, Zeindidia (Unknown)
Susyanti, Jeni (Unknown)
Asiyah, Siti (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

This study aims to analyze the application of SWOT analysis on TikTok Shop social commerce. This study used qualitative descriptive method. This method is an analysis method by providing a qualitative description of Strenghts, weaknesses, opportunities and threats in Social Commerce Tiktok Shop and SWOT analysis.    The results showed that in the SWOT analysis on TikTok Shop social commerce in the SWOT matrix, there are several strategies, including S-O, W-O, S-T and W-T that can be considered in making decisions in competing with other industries

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Website

Abbrev

ekonika

Publisher

Universitas Kadiri

Subject

Economics, Econometrics & Finance

Description

Ekonika : Jurnal Ekonomi Universitas Kadiri publish by Faculty of Economics, Universitas Kadiri. The Journal of Ekonika first appeared in March of 2016. The journal is published twice a year, in April and September. Ekonika is a national scientific journals are open to seeking innovation, creativity ...